designed
by
Sam

Way Coffee

Client
  • Way Coffee
Category
  • Branding
  • Logo Design
  • Design System
  • Coffee Cup Design
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Project Summary

Way Coffee is a thriving coffee shop in the heart of Leicester.

I partnered with the team at Way Coffee to design and develop a core brand that equipped their new business to deliver their message through tasty food and drink. The logo design was intentionally minimalist, with the path through the W not just visually representing the centre of a coffee bean, but capturing the heart of their identity, "The Way". This is a subtle reference to John 14:6.

Photo taken at Way Coffee showing a stack of takeaway cups. This cup was designed with a subtle background pattern reinforcing the design motif.
Photo taken outside Way Coffee showing the logo as a decal on the window.
Way Coffee logo presented on an a-frame mockup.
Logo for Way Coffee shown on coffee cup mockup.
Reverse side of the coffee cup design with text reading John 14:6.
Loyalty card front and back with logo and path motif with brand accent colour. 7th coffee free!
Custom illustrations and icons all created using the path motif. For use in any branded literature.
Photo of a latte inside Way Coffee with the logo on the wall in the background.

Photo Credits: Hazel Philpott

Hazel Philpott, Shop Manager & Founder

Way Coffee

We found working with Sam a pleasure. He clearly took on board our brief, developed our ideas, brought his creativity and was flexible and willing to keep editing and working on our branding until we were happy. He was efficient, creative, and professional in his work from start to finish.